Brand Story
In the misty hills of the Western Ghats. the true cradle of cardamom generations of farmers have tended the spice that made India’s aroma famous.
Elakco was born from this legacy, with a simple promise: to bring you cardamom in its purest, most natural form, untouched by artificial shine or shortcuts.
Every pod carries the soul of the forest, the care of the farmer, and the purity of heritage — from the cradle to your cup.
COLORS
Using the colorgreenrepresents HARMONY,GROWTH,FRESHNESS, AND ENERGY
Using red in a logo conveys strong, positive emotions such as PASSION, ENERGY, EXCITEMENT, COURAGE, AND WARMTH
SHAPES
The logo is designed in the shape ofthe letter ‘e’
The lower part of the logo is made upof two leaves joined together,
while the upper part of the logo is shaped like a cardamom.
A red dot is placed to create a visual connection between the logo and
the company name. The red dot in the brand name represents the
abbreviation of the word ‘Company’ (Co.).
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